Lionel Goldstein

Equal Pay Day 'Eternal Pregnancy'


Equal Pay Day - Sasha Grey

Bicky Burger

XBOX 'Ear Tennis'


De Morgen

Nissan QQ Games


Axion 'Braille'

Nike 'Marry Me'

CANAL DIGITAL 'Fertile Woman'

Frisk 'Horses'

Proximus 'Van'

Lionel Goldstein is the alias of Belgian directing team Koen Mortier and Joe Vanhoutteghem, co-founders of CZAR Brussels.

In 2001, Koen and Joe decided to have Lionel follow a path that was different from the directing careers they had established individually. With the absurd, near documentary style Lionel adopted, he almost immediately won international acclaim. They won several Golden Lions at Cannes and a BAFTA for Best Director. One of Lionel’s recent films ‘Shitty Jobs’ (2019) for Equal Pay Day won Bronze in Direction at the Cannes Lion, as well as other international awards.

Lionel’s world is absurd, sad and funny but believable and extremely relevant at the same time. Based on the original concept, he usually rewrites the scripts. He adds aforementioned elements to emotional situations and characters, allowing the viewers to empathise with. Over the years Lionel’s reel has come to encompass a wide range of sharp and witty films that certainly bring some extra flavour to the international advertising landscape.